Editorial summary of a published Alloy article. The original article is an archived piece about 2025. Read the full article for its complete context.
Reflect and record
This archived article focuses on starting 2025 with intention. Review campaign results and gather feedback from staff, donors, and board members while experiences are fresh. Document what worked and where the next campaign can improve.
Keep the relationship going
Follow year-end giving with personal stewardship and stories about the impact of support. Then create a high-level annual plan that combines fundraising, communication, cultivation, and stewardship, with regular opportunities to review progress.